A STRATEGY CONSULTING BOUTIQUE SPECIALIZED IN OPTIMIZING THE EFFECTIVENESS OF HIGHLY EMOTION-STEEPED INDUSTRIES
What do the fields such as culture, sport, tourism and brands have in common ?
These topics are related to one another by their « emotional » factor. They bring up emotions in customers, they bring out passions and from a business point of view, the dynamics of the markets they operate in are similar.
However, the players in these industries have a common irrational core that prevents them from reaching optimal marketing and financial performance
Indeed, the virtuosity of an artist, an athlete, an advertising professional or a five star chef can hardly be assessed with traditional analytical methods.
Therefore, in order to overcome this dilemma, Nova Consulting developed in 2006 an innovative quantitative approach to optimize the economic assessment and performance of companies operating in these irrational industries.