Since its creation, Nova Consulting has implemented an R&D approach focused on the Entertainment industry and in particular the Culture, Sports, Tourism and Brands sectors.
Nova Observatory gathers unique knowledge in France and Europe, made up of databases, new modelling tools, and a wide range of exclusive sector studies. It relies on an expert network of hundreds of universities and specialized executives. Within a think-tank, they regularly share their insights to develop a transverse expertise in non-traditional sectors. The Observatory also conducts thematic studies called “Novametry”, among 10 000 respondents in France and in the US, to identify the new global consumption trends and to get an outlook on the future of innovation.
The Observatory publishes numerous studies every year. The most important - “Novascopie” - depicts and analyses the Entertainment industry landscape.